Which one to choose from mobile or web app for your business

Appcoup

The fascinating fact is that number of smartphone users globally increasing day by day and this trend will continuously grow in a steady phase.

This is great to see as a startup owner, looking to develop their app and entering into the market.

There are many advantages of having an app for your business, but here’s the more interesting one – since 2016, the app for a business spending industry grown by a great percentage of 120% and is expected to grow $156 billion by 2023.

It's a perfect time now to launch your startup, build your app, and grow your business globally.

By looking at the stats it is easy to decide to start the process of app development, but consider twice the decision before entering into the development process.

First, understand what is your business needs and what type is best suited for your startup, and how it will help you reach your marketing, revenue, and other goals.

Typically, the choice lies between these two types of apps

• Mobile Apps and
• Web Apps

Should You Build a Mobile App or a Web App for your Business

Everyone looking to build an app for the startup, reach this point of confusion to choose between mobile and web apps, and we understand that.

This article will help you to save your time and to better understand the mobile and web applications.

This article will get through the process of choosing between mobile and web apps and making the right choice in the end.

We will make you aware of making the right choice between mobile and web apps.

What are Mobile Apps and Web Apps?

Mobile Phone Application

A mobile app or known as a native app is the one that is built specifically for an operating system such as Android, iOS, and is installed directly on your phone’s memory.

Users have to download an app from their respective app stores. An app developed for Apple Store will not work on Google Store and vice versa.

However, it is common practice for app developers and startups to develop a separate native app for each operating system.

Mobile Apps and Web Apps: Which is better for startups?

Let's decide between mobile and web app by looking at the advantage and disadvantages of both apps.

Now let's see which one is best suited for your business? To help you decide, listed below are the key advantages and disadvantages of both mobile and web apps –

Advantages of Mobile Apps

Mobile apps can be used without an internet connection. It is faster as they access information quickly. The app allows special gestures for the intuitive user interface. It can easily access hardware features like microphone, camera, accelerometer, etc to include many functionalities.

Disadvantages of Mobile Apps

Mobile apps cost more for development and it needs higher maintenance costs. It has to be uploaded and wait for the approval by the app store before they can be downloaded and used.

Now let's discuss the advantages and disadvantages of web apps

Advantages of Web Apps

Web apps require fewer development resources and it is very cost-effective. Web apps are hosted on private servers so they don’t require prior approval from App Stores. It doesn’t require constant updates and maintenance.

The disadvantages of Web Apps

Web apps are generally not feature and functionality-rich. It cannot be promoted easily it requires more cost to market these apps. Web apps are not that much user friendly as compared to the mobile app.

Still confused we will help you through the decision-making process.

You have to know the answers to some important questions to proceed further

You have to decide whether you are building an in-house app or outsourcing it to a professional app development company, you should have clarity about three questions –

• ‘What’ is your startup doing or what is the product you are building?
• ‘Who’ is your target audience or who are your customers?
• ‘How’ important is customer or user experience to your product?

Try to figure out the answers to these questions to make quick decisions.

What problem is your product solving and what value is it offering?

Your Business app will be based on your service or product.

Before starting to develop a mobile or a web app, every startup must be clear what is their product or service. The product you are selling as a startup will be the essence of your app.

Your product or service can improve on an existing app as an alternative or it can offer completely new functionality or feature that doesn’t exist in the market yet.

Who are your customers

You are developing your app for your customers so it is very important to figure out your customers.

Who is your target audience?
Where are they located?
Where they spend time?

All these are questions that you should have clear answers for.

While developing an app keep your needs and wants of the customer in mind.

How important is the User Experience for your product

Your app may be awesome to look at, if it is not providing the core functionality of the user's needs then it will matter to the users.

User experience (UX) is a key factor behind building successful apps to attract new customers and retain an existing customer, keep them engaged and ultimately, generate more sales.

how your target customer will engage with your app,
how will it perform and
how it will impact the user experience.

The user experience should be an important factor to consider before choosing between a mobile app or a web app.

Finally, we hope you got a better idea of choosing between mobile and web apps for your business.

Your app choice should be based on considering several factors including Your product features, functions, and value proposition. Type of users and their demographics, age, income and depend on the budget of app design, development, maintenance, and marketing. last but not least your business or revenue model.

We hope the decision making is easier, once you have a better understanding of the above aspects related to mobile app development.

If you are looking for a professional mobile app development company to convert your ideas into an app, we’d be happy to help you and get in touch to know us much better.