Tips for Ecommerce Business Owners to increase their sale
In this article, we would like to share some tips for eCommerce app and business owners to help them better develop eCommerce app to gain more sales. Stock Up Your Goods
If you want to increase the revenue of the eCommerce store you need to have the stocks or inventory to meet the customer's needs, Incase if you don't have the stocks you would never be able to capitalize on the online market.
Instead of having only the exact amount that you estimate that you would be able to sell, it is wise to stock up little more than the estimations.
In case you end up buying a little too much, you can always sell it later on with the right kind of strategy.
Make an Offer
When it comes to an eCommerce store, it is the deal or the offer that attracts the customers.
This is common and no surprise that the eCommerce businesses are offering ridiculously low prices to increase in sale.
The offers and deals that you display must be irresistible, something that your customers just cannot ignore!
Ensure Best App Performance
If you fail to develop a high performing for eCommerce business then you will lose thousands of customers and even end up losing your loyal customers when they visit your app for purchase.
Let’s consider your eCommerce app is working pretty well and your customers are looking for a purchase in peak hours.
Now, something as small as a page coming up and telling them to come back and try again later, or a delay in page load times can turn those customers away, on to a different competing app, who has a similar product line, but a better app that can take the massive incoming traffic.
Similarly, broken or low-quality product images, troublesome checkout processes, or any broken links are not going to do you any good! It is of critical importance that you take every measure possible to reinforce the inner workings and interface of your app, to give the app visitors to shop seamlessly.
Have Flawless Communication
Several problems arise due to faulty communication, a flawless internal communication channel between different employees within your organization is of great importance.
When you have seamless communication in place, no matter how many, how often, and how challenging the problems are that come your way, the process of solving them is quick and effective.
This is especially of great importance when you are aiming to make some good sales from your eCommerce portal. Hence, internal communication takes on a great deal more importance here.
You can fortify your internal communication using some great workplace tools including Slack, Todoist, Google Hangouts, or any other such critical tools.
Leveraging such tools would help your entire team collaborate more efficiently with each other and determine suitable solutions. The team members can quickly come together and solve any unpredictable problems that might arise in order processing.
While everyone is taking a much-needed break, it is nice to know these online collaboration tools can help any team at a moment’s notice.
Simple Navigation in App
The process of navigation within your app that you are designing for your app users should be as simple as possible.
It has been proven through many case studies that when you improve the navigation design of your app, you stand to increase your overall app visitor conversion.
Now, if your app users are lost and have to reach out for carrying out simple actions within the app, chances are, they are going to navigate out of your app and look for better-suited alternatives.
The app navigation must be simple and understanding so that, the app users can easily complete a purchase and are motivated to come back for a purchase.
You must test out the whole journey that your app users would be going through when they visit your app. The lesser the number of steps for checkout, the higher the chances of people going ahead and making a purchase.
Increase the Speed of Your App
The app users of this modern era are unforgiving of any delays and do not have the patience for any kind of delays in loading or any other activity within the app.
Ecommerce App that loads slower or it takes time to do some clicks compared with the competitors can result in switching to other brands.
Nowadays customers are used to a certain speed and efficiency and have little to no patience even if you have brilliant products and amazing deals to offer them.
The customers would probably prefer an app with a less extensive range of products but lesser page load times.
Checkout Should As Fast As Possible
Keep your eCommerce checkout process is simple and easy, make sure your app users need not re-entering their information again and again.
Make their buying journey smoother to complete their buying journey sooner.
Make your e-commerce app lot more personalized and make your customer feel special but also makes the buying process more convenient and faster.
You can store the user's payment method for any future transactions, so they can use further for dynamic checkout.
Automate your eCommerce Process
Managing sales in the eCommerce industry are quite challenging, particularly if everything was being done manually.
Whether it is a customer support process or any back end operation, automation helps us to process the complete tedious job with ease.
There are quite a few platforms that let you automate a big chunk of your job by storing and executing triggers, conditions, and any actions that you choose, without having to code.
Better your In-App Search Performance
In-App search is extremely critical to help the customers find the products or items that they are looking for, instantly in your eCommerce app.
More studies suggest that app users who conduct an in-app search are twice as likely to convert.
Identify the device and use device targeting
When your system can identify the device that is being used by the app user, you can then make it possible to dynamically adapt to reflect the total value of the products that the app user has in their cart in contrast to the products or the value they need to put in their cart to reach the free-shipping threshold.
Now, if you can identify the device, you can target the right group of customer devices to flash notify the users about the coupons or deals to boost your sales.
Redeem Code for Happy Customers
When the customers are at the checkout, you can make provisions for the customers to claim loyalty rewards directly from their cart with a single click.
If you have a system that could automatically calculate and apply discounts in real-time during the checkout process or within the shopping cart, the user experience is automatically enhanced.
You can also gain valuable customers through loyalty programs. This will encourage users to do multiple purchases in your eCommerce platform.
Reduce Abandoned Carts
A huge challenge faced by the eCommerce industry is shopping cart abandonment.
Email marketing is one of the most popular techniques for conversion and retrieval of the shopping cart.
In this social media era, conversion mainly happens with multi-channel support and cross-device solutions.
The most popular example to demonstrate this point would be the implementation of an integrated message bot which has the unique ability to transform questions into purchases in three big ways.
- 1. It will help to reduce the abandoned cart rate thereby recover the sales.
- 2. It helps the businesses build a subscriber base, and
- 3. Initiates more personalized conversations according to the onsite behavior of the app user.
This means if one of your customers was in your online store but did not make a purchase, they would immediately get a message that offers them a discount.