Must-Have Features of Mobile Commerce App

The best way to drive sales for eCommerce businesses is to build a multivendor marketplace eCommerce app. The mobile app conversion ratio is higher than a website.

Building an app and launching it won't determine success. The multivendor market place app has certain features in common. The features in the app help to improve customer engagement and experience, lead to more sales, and conversions.

These are some right features that you need to add to your app that will lead to success and profitability.

Location Tracking

Use location tracking to your advantage to improve your mobile commerce marketing strategy.

There are so many different ways to use location tracking for mobile apps.

In case if you have a physical retail store, you can have a “store locator” feature within your app. Users of the app can use the store locator tab to find the nearest store to their current location.

The ability to locate physical stores from an app is one of the most valuable features of a mobile commerce app.

You can use "geofencing technology" to send related push notifications according to the location of the current user.

You can personalize the user app home screen by getting insights into the user's physical location.

?

Push Notifications

The communication with app users is made easy with the help of the mobile commerce app. This is a great advantage over the website, sending the right push notification at the perfect time can lead to an increase in sales.

With push notification, you can send product updates, latest news, promotions, and other offers.

Consider using push notifications to update customers about their orders and status.

User Profiles

User profiles help users to log in and make purchases from a customer profile is the ultimate advantage of having a mobile commerce app.

This feature has more benefits for you and your customers. A user profile gives you the behavior insight of each customer. With the help of these insights, you can recommend relevant products based on particular user purchase and browsing history.

Customers are happy because they are getting personalized offers, and in turn, it will lead to more sales

With personalized experience offered by brands, many consumers would likely do business with them.

The information once saved to the profile while signup can be used for shopping and checkout.

The information saved in the profile can be used for future purchases.

Social Media Integration

Nowadays, purchasing decisions are taken by the customer after reviewing social media channels so the integration of social media channels with your mobile commerce app to get more sales and build trust.

Engage with your customer through social media even when they aren’t shopping on the app.

Discounts and Promotions

Everyone loves to get a great deal while they’re shopping. So give your customers exclusive discounts and promotions to use your app this will boost your app usage.

The discounts and offers are a great way to drive more traffic in turn more sales especially true for time-bounded offers.

Customer Loyalty Program

The customer loyalty program helps your user to build a long term relationship with your brand.

The user profile section in the mobile commerce app helps the customers to easily track their loyalty status.

You can give reward points to the customers based on total spending and purchase frequency. Mobile eCommerce loyalty programs want to address the customer's wants and needs. A customer loyalty program delivers exactly what those individuals want.

Lots of Payment Options

To facilitate, the customers of the eCommerce mobile app user you should accept different modes of payment.

The different modes of payment method to pay while doing the purchase

• • All major credit cards (Visa, Mastercard, Discover, American Express)
• • Debit cards
• • PayPal
• • Apple Pay
• • Google Pay

Speedy Checkout Process

In the app, checkout must be as fast as possible, the perfect mobile commerce checkout process done within a few seconds. Users should be able to complete the purchase process in one or two clicks at most.

Product Search

The customer needs to find the product that they’re looking for as quickly as possible.

Adding search functionality to your mobile app can help customer to find their product easily. Even though thousands of products are sold bu you through these apps, customers can still find what they need with a quick search.

Customer Support

Even if your app is simple to use, people will always need some help. There will be a lot of questions arise in the mind of customers such as about particular products, related to payment, return policy, you must be available as a team or individual to help your customers.

The customer support is the must-have feature in your app. Your eCommerce mobile app should have support functions built-in form of live chat or with support FAQs.

Mobile Optimized Product Descriptions

Every product must have a description section about the product in your app. But these descriptions must be optimized for mobile devices.

Your app and eCommerce website will have identical descriptions for products.

The shorter description of the product in the mobile commerce app will yield higher conversions.

Mobile Optimized Product Images

The product images are a must in the eCommerce app. The product images must be high-quality and show the images of the product at every angle so that users can have a feel of the product.

If possible, find a way to zoom or magnify product image. Add videos about how to use the product.

Simple Returns

In online retail business return of products after buying is quite common. Don’t make the return process so tedious for your customers.

Furthermore, poor return policies create a bad brand name and increase shopping cart abandonment

Return is happened due to some unhappy customers with their product or fault in a product shipped to them. Making your return policy easy for app users will keep those

If you want your customers to come back to make more purchases in the future you need to make your return policy easy and understandable.

App Analytics

Use app analytics in your eCommerce app to measure your continuous progress in your business

You can track things many things but most important is

• • Conversion rates
• • Most popular payment methods
• • Section of the screen that’s clicked the most
• • The geographic location of app users
• • Types of the mobile device being used
• • Daily app usage per user
• • Duration of app usage per visit
• • App crashes
• • Bugs and error reports

Consider these app analytics to measure your metrics to get more user engagement and conversion.

App analytics will help you to understand the needs of the customers and to make significant improvements.

Conclusion

Add these must-have features in your eCommerce mobile app, if you want it to be successful.

If you’re considering developing an eCommerce mobile app, the team at Appcoup is ready to help. We can help your business develop the custom eCommerce app development solution that is right for your business. Our team also specializes in emerging mobile technologies. contact us now to know more.