M-commerce the future trends of mobile commerce
M-commerce the future trends of mobile commerce
Buyers nowadays use their smartphones to buy their goods from different eCommerce portals. In this article, we will discuss the future of mobile commerce app development. In addition to that, we will also discuss the technologies that will be useful in implementing such software.
Mobile commerce has come from or derived from internet commerce or eCommerce. As m-commerce provides the user with different level of shopping experience.
Why Mobile Commerce?
Mobile Commerce change the shopping experience
M-commerce innovative way to change the way products are presented and delivered it to the customers.
In traditional shopping, customers have to stand in long queues and encounter the ferocious salesperson and have to take a long drive to purchase their desired product.
In today's world, M-commerce eliminates all these disadvantages by making purchases on the go, simply using a smartphone connected to the internet.
Great Features
Modern mobile applications come with advanced features that are not present in the online stores. These features provide more advanced personalization to their users. For example, Lenskart allows customers to try the eyeglasses on using smart image overlay technology.
Shop in less time
The major advantage of e-commerce solutions is to shop from your comfortable place whether you are in-home or office or at the cafe etc.
Instead of walking and looking around the products in malls in a confused and fatigued state. Moreover, you can order a product from far geographical location places.
Enhanced user experience with modern technologies.
With the smartphone, the mobile commerce application has access to the camera, accelerometer, GPS, and other features of the smartphone. Such features integrated with the mobile app expand the usual functionality of online shopping platforms.
By the interesting concept of augmented reality, which brings attractive features to the shopping experience of the users.
Trends of mobile commerce app development
Augmented reality
Augmented reality provides new functionality to enhance the quality of user experience.
AR-based mobile applications help the app users to view the product in 3D around their space to see how it fits or they can try it on, using the smartphone cameras.
Artificial intelligence
Artificial intelligence, self-learning algorithm can provide great functionalities to the m-commerce app such as advanced visual search, aid in logistic processes, provide app users with more personalized recommendations, communicate with the customer in a more humanly way, helps users with the voice-controlled virtual assistant to find your product with ease.
Geo-positioning
By incorporating Geo-positioning in mobile commerce app business owners can find potential customers locations and notify them of their product and service through social media.
Internet of things
The behavior of retail customers transformed by the concept of the Internet of things.
Now buyers are using one channel for communicating with the seller, tomorrow they end up in some other completely different channel.
A completely different solution can be provided with the help of the Internet Of Things such as providing dynamic pricing by using electronic tags on goods.
Another example is providing interactive digital signs that independently recognize the visitor and depending on this personalize the message.
Voice control
Voice control has become a popular technological feature of automation in m-Commerce development solutions in recent years. Mobile application developers are incorporating new features to stand ahead in the competition and to ensure maximum usability of their applications.
Voice control provides a new way to interact with the application exclusively through voice commands.
Mobile payments
Nowadays mobile payments are gaining popularity due to its security and convenience provided to the user. You don't have to carry bank cards to complete the transaction instead mobile payment app can do the job.